MCV or Mobile Car Valet is a UK based company that offer franchisees an opportunity to buy into 28 years of experience in the mobile car valeting sector.
About The Company
Mobile Car Valet are a specialist company providing a mobile valeting service for almost any vehicle from cars to caravans and even planes. Started by Terry Smith in 1986, Mobile Car Valet have since been competitive in the mobile valeting market and have grown exponentially since then. Mobile Car Valet are currently undergoing expansion having opened up franchises in Ireland and must be doing something right as they seem to retain many of their franchisees. All of Mobile Car Valet’s services are designed to appeal to both the private sector as well as businesses. The franchises themselves are offered a large operational area which in turn allows franchisees to grow their business into a multi van operation.
How to Apply and Training
Application is handled online with Mobile Car Valet offering a 2 week training course to successful applicants. This is designed to teach you about the business and how to valet cars to a professional standard. There is also constant support offered through the Mobile Car Valet team in setting up your franchise as well as the day to day running where this is required.
What is the Initial Investment?
At the time of writing this, Mobile Car Valet are offering a discount to new franchisees with a reduced fee of £11,995 +VAT .Unfortunately Mobile Car Valet are rather quiet about what this buys you aside from the branding and training.
How Much Can This Earn?
It is claimed by Mobile Car Valet that a £30,000 profit in year one is achievable with year two potentially earning as much as £70,000.
Conclusion
Mobile Car Valet operate in a rather tight and competitive sector and I am not convinced that the brand has the power to warrant the franchising costs. A quick search for mobile car valeting brings up a host of local options before settling on Mobile Car Valet as the second selection. Obviously this isn’t the be all and end all but I can’t help but feel that this is how most customers will find you. That considerable negative aside the start up costs for this kind of business are not too high, it is simply a question to me of whether this is a business model that really requires a “brand” name.
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