Designed as a marketing tool for Facebook, Audience Makr allows users to search for groups through Facebook using simple key words.
What is the product?
Audience Makr is a piece of software that uses Adobe’s Air as its foundation. By using a key word search algorithm users are able to bring up lists of Facebook groups that are linked to that group. The example provided by Audience Makr is for weight loss which then brings up groups pertaining to this. From there you can start to market products relevant to the group (e.g. for weight loss books on dieting). The money making side of Audience Makr is reliant on you having products to market to these groups. The creators of Audience Makr say that you have an attentive audience in these Facebook groups as if someone is willing to invest time then they are likely to invest money. Read more
