Created by Dave Mitchell, Betfair Millionaire is a betting system that shows users how to make successful horse racing bets.
What is the product?
Betfair Millionaire falls rather unfortunately into the category of online products that sells on the back of a lifestyle and dream rather than and tangible facts. Creator Dave Mitchell plays out the usual spiel of being a nobody who after a chance meeting with an old friend is given the key to untold internet wealth, in this case it is horse racing. Of course there is very little about the system itself with the majority of the sales page made up of pictures of tropical beaches and mansions. This is used to the extent that the main way to tell that Betfair Millionaire is a horse racing betting system is that a horses head features on the logo and an image of a horse on the banner as the term is only used a single time. Betfair Millionaire has been released in the form of a PDF guide. Read more
